The competition is advertising on the Internet - shouldn’t you?
Account holders’ everyday purchase transaction data is key to understanding the unique financial behaviors of each of them along with their engagement with the competition.
When looking for a solution to reach out and engage with your existing account holders, don’t be satisfied unless the solution allows you to use your full universe of account holder insights for targeting ads, provides closed-loop reporting of product conversion and keeps your account holders’ privacy secure.
Your FI has the data - use it - to deliver messages to interact with account holders where they are spending their time, and living their lives…on the Internet.
What are you waiting for?